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There are two ways of looking at this question, which is an important question in the art world: that of others or yours.

The first is to take the point of view of the “market”: what the gallery owner thinks that your work is worth it; what do other artists think, who can advise you; what does your agent think about the real value of the canvas; what the auctioneer thinks, and many etceteras. This is the outside perspective.

The big problem is that, if you follow this path, you will always be either undervaluing your works or overvaluing them, depending on the space where you exhibit them and the person who advises you regarding the price at which you should put them. .

Exhibitions in a hotel - price goes up there; you expose in a restaurant - price goes down the mountain; sell at auction - inflated price; sell at a private - friend price again.

Well, on the contrary, I propose three things:

One - start thinking for your own head

Two - always try to keep the same price

Three - put a price on your pieces that makes sense, not for others, but that makes sense for you as an artist – since you are, after all, the author of these works!

There are many ways, many formulas to find a price for a work of art. You'll find advice based on screen size and other similar things that frankly aren't very logical...

You will receive a lot of advice, even from artists who put videos on Youtube, I have no problem watching these videos, but you have to relativize this advice, as they are often already established artists and can speak from the top of the pedestal, so to speak; they don't have the problems that a budding artist still has in selling their art pieces.

So let's see how this is achievable in practice. Well, the price - for example of a painting on canvas - has to integrate the following six factors:

Factor ONE. Price of materials: paints, brushes, canvas, even the cloths and all the materials that were actually used to make this painting: they are then around 50 euros

Factor TWO. The cost of your work: here you have two options: charge a single amount or the price of the work per hour, for example it took two hours and you charge 20 euros per hour, so 40 euros are added to the final price

Factor THREE. Did you do any exhibition to try to sell this canvas? So all the transport and assembly costs must be reflected in the final price: let's say it took two exhibitions to sell, even if it's to a private person in your studio long after those two exhibitions: we'll put a cost of 70 euros

Factor FOUR. The cost of your creativity: remember that a work of art is unique and unrepeatable, for a canvas over 80cm x 60cm I don't think it's inappropriate to charge an artistic value of 200 euros

Factor FIVE. The time it took you to sell the canvas. You may want to reflect this time in the final price, let's say 30 euros for each year that passes, as there is a space and maintenance cost you have for each canvas you've made that hasn't sold yet. If it took 4 years to sell, it's 120 euros

So we have so far:

One. Materials - 50€;

Two. Your work - 40€;

Three. Exhibitions - 70€;

Four. Creativity - 200€;

Five. Time to sell - €120

= Total - 480€

If you sell commission-free to an individual, I have no problem selling at this price.

Factor SIX. Finally, the commissions you have to pay to the gallery or the website or the restaurant are usually around 50% in many places, so to get what you want you have to double the price. So, it's €960, it's a price that's close to a thousand, if you want, round up to €1000.

Sounds like a lot, doesn't it? And for a novice artist it will be difficult, if not impossible, to maintain this same price in all situations where the canvas is exposed.

And yet, if it makes sense to you, this is a price that, most importantly, you can defend: if some hesitant buyer asks you how the hell you found that price, you just have to do one simple thing: print this formula of six points and present to the collector, so that he can finally understand how an artist finds a price for his canvas.

Add this to the Certificate of Authenticity that normally accompanies the sale of the canvas, and you have an enlightened buyer who finally understands the final price of the canvas they are buying. You have nothing to hide: you say it like this - my friend, these are the six factors that influence my costs, and so this is the price of the screen.

And that's it, that's all. - If we, artists, maintain some rationality in this art medium, so given to inflation for no apparent reason, we will gain three essential things, which we are lacking now:

One. community spirit

Two. The future is built by ourselves

Three. Respect for those who earn (A LOT) of money from our creativity and our work and for those who buy our art

I hope that this way of seeing the real value of your art will be useful to you and that you will become aware of the importance of your talent.

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